Do you ever wonder why your competitors seem to land client after client while your bucket of prospects seems to always run dry? There are tactics that sly marketers use to make sure their pipeline is always full. The tactics are not rocket science, but are easily overlooked by new business owners. Below we will discuss some of these and how you can implement them with your business.
The first and most obvious tactic of a sly marketing department is to ask for referrals and reward those who give them. Ask your existing customers and partners for referrals. Those with a vested interest in seeing you succeed have the most to gain from recommending your business. Consider offering rewards like discounts, free services, or other incentives for referrals that result in successful deals. People are more likely to recommend your business if they know they’ll get something out of it.
Sly marketers ask their clients to leave them 5-Star reviews on Google. They specify the reviews should be on Google and should be 5-star, as reviews on other platforms have less of an impact. Encouraging your customers to leave good reviews with incentives (discounts and special offers) increases the likelihood they will actually do it. Additionally, you can use reviews from external sources in your marketing material to boost credibility among potential new clients. The more good reviews you have on Google, the higher you will show up in local results.
Bonus Tip: If you have not done so, claim your Google Business Profile and make sure all the information they have on your business is correct. If you use a CRM like Firm Feeder, you can turn on Messages from the Google Business profile and answer them directly in the software.
Sly marketers collect the e-mails of current and potential clients and use them to stay in touch. Whether you offer special discounts or just keep them informed on the latest news and updates in your business, they are more likely to remain, loyal customers, if they have had some kind of contact from you. Plus, there is no better way to stay connected with people than an e-mail list – it’s cheap and efficient, and allows you to keep in touch with a large number of people. Owning your client data insures that you always have a way to contact people in case you are ever de-platformed on places like Facebook or Google.
Bonus Tip: Create downloadable content relevant to your industry and leverage it to collect leads. For example, a Financial Advisor might offer a free guide of 5 Ways to Put Away Money for Retirement. They would post this on their website or Facebook page and would require an e-mail to gain access. Once they have collected the e-mail, they can follow up with the ultimate goal of selling financial services.
If you’d like help creating downloadable content for your business, e-mail firstname.lastname@example.org.
Sly marketers invest in a CRM to track prospects, leads, and clients. A CRM is a powerful tool that can be used to keep all of your customer data organized and up-to-date. It allows you to easily follow up on leads, schedule appointments and meetings, manage communications, and track sales progress. Additionally, a CRM can integrate with other software and tools to make your marketing efforts more efficient. With a reliable CRM, you’ll be able to better track customers and leads, while staying in touch with them regularly.
We have created a CRM called Firm Feeder. Starting at $97 a month, you get access to CRM and Pipeline management, e-mail marketing, 2-way SMS marketing, automation, reputation management, a website builder, and much much more. E-mail email@example.com for more information.
Sly marketers know the power of automation. Automation allows them to work smarter, not harder. With automation, you can automate tasks that would normally take up your time and resources, such as sending out emails on a regular basis or posting content to social media accounts. This frees up more of your time and energy so you can focus on more important tasks, like finding new customers and closing deals.
Of course, a sly marketer knows that networking is essential for any business. Attend industry events, and join forums and associations related to your field – the more people you meet who could potentially be interested in your business, the better. Building relationships and making connections is the key to success, so make sure you take every opportunity to get out there and mingle!
By investing in the right tools and strategies, you can make sure your marketing pipeline never runs dry. Keep these tactics in mind and start implementing them into your business today. Doing so will help ensure that you are always bringing in new clients and staying ahead of the competition.
By: Darrin DeTorres
Darrin DeTorres is the founder and main contributor to the Market My Own website. As an expert marketer with 13 years of experience, he noticed that new businesses were at a huge disadvantage when it came to marketing and advertising against competitors with seemingly unlimited budgets. The site was built as a way to help these small businesses get a jump start so they might have a chance of succeeding in this highly competitive environment.