3 Things to Consider When Sending a Marketing E-Mail

If you’re like most small business owners, you probably don’t have a lot of time or money to spend on marketing. That’s why e-mail marketing can be such a helpful tool—it’s relatively inexpensive and, when done right, can be very effective. Here are 3 things to consider when sending a marketing e-mail.


Subject Line


Your subject line is the first—and sometimes only—thing your recipient will see, so it’s important to make it interesting and eye-catching. A good subject line will entice the recipient to open your e-mail, while a bad one will ensure that it ends up in the trash. When crafting your subject line, avoid using words like “free,” “sale,” or anything else that might trigger spam filters. Instead, focus on creating something that is short, descriptive, and to the point.


Here are some good examples of clever non spammy subject lines for e-mail marketing campaigns:



– “Want to make your customers smile? Here’s how!”

– “Come See What’s New in Store!”

– “Discover Something Surprising Today”

– “The Secret To Unlocking Savings”

– “This Could Change Your Life”

– “Reinvent Yourself With Our Offerings”





Including some form of personalization in your e-mail can go a long way toward making your recipient feel special and appreciated. Whether it’s a simple “Hi [First Name]” at the beginning of the e-mail or a personalized message, later on, taking the time to address your recipients by name will make them much more likely to read (and respond to) your e-mail.


Call to Action


Your e-mail should have one clear purpose: to get the recipient to take some sort of action. That action could be anything from visiting your website to making a purchase. Whatever it is, be sure to include a call to action that is specific, easy to understand, and hard to miss. A good call to action should be included both in the body of your e-mail and in the subject line.

Here are some good examples of clever call to actions for use within your e-mail marketing campaigns:


1. “Click here for more information”;

2. “Try it out today”;

3. “Don’t miss this opportunity”;

4. “Start your free trial”;

5. “Claim your discount now!”;

6. “Reserve your spot today”;

7. “Take advantage of this offer!”;

8. “Discover the perfect solution!”;

By using a combination of these phrases, you can create e-mail marketing campaigns that will be effective in capturing customer attention and encouraging them to take action on your offers and promotions. Make sure that you customize the call to action for each e-mail campaign based on the specific offer, promotion, or event that you are featuring. By creating unique and creative calls to action, you can effectively drive customers to your website or products and services page for further engagement.


Sending a marketing e-mail can be a great way to promote your small business on a budget. Just remember to keep these three things in mind: write an eye-catching subject line, personalize your message whenever possible, and include a clear call to action. With these tips in mind, you’ll be well on your way to crafting successful marketing e-mails that get results.

Need a way to send out marketing e-mails? Check out our small business marketing solution, Firm Feeder.